Post reach is how many people have scrolled through when your post was on their feed, and potentially had an opportunity to see what you posted. Post engagement is when someone likes, comments, or in some way interacts with your post.
Knowing the difference is important when deciding what the best method of advertising is for the money. Usually you’re paying per reach or per engagement. A business on Facebook can use Facebook Insights to better serve their customers by tracking what your audience is interested in and so they can post more content that receives better feedback.
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