The main social media platforms that seem to me to be geared more towards personal use, are Instagram and Facebook because you can control who sees your posts, you can create friend or family groups (on Facebook), and they are image driven for sharing photos and keeping up with people and what’s going on in their lives.
LinkedIn in particular seems to work better for business, seeing as it has been set up with that in mind. There are no personal images or posts there, and it exists to connect businesses and individuals for business purposes. It’s a great place for networking or looking for your next job, seeing where others work, and viewing ratings for employers.
Facebook, Twitter, and Instagram seem to work well for both business and personal. Facebook is great for having business pages that consumers can “like” or “follow” as well as groups for team building or connecting employees. Instagram is great for posting pictures or videos as marketing, or polls to get people to interact with your brand, suggest changes, or gauge interest in a particular product. Twitter is much more public compared to either Facebook or Instagram, and because of this it can be a great customer service tool, or a place to follow the latest comments on a current or sporting event from people all over the world.
