Wednesday, September 11, 2019

Week 4 Post 1: Aesthetics, Design, and Branding

http://jamilin.com/
http://gatesnfences.com/

Both of these sites are so crowded with text and multiple pictures that it’s hard to know where to look first. Neither communicates professionalism and the jamilin.com screams “scam.” Both of these don’t direct the reader to the most important information and have way too many links which leads to confusion. So, based on the lecture notes, these both lack Contrast, Proximity, and Alignment, to name a few.

Some things that could be improved on these websites are the font type and size, the text and photo alignment, and the color contrast. The font can help readers read the info on the website better and find the important information quickly. The alignment also can make finding key info easier and tends to communicate order and professionalism. The color contrast can be easier on the eyes and subconsciously allow readers to stay on the site longer.


https://www.headhunterhairstyling.com/
http://artcenter.org/

Both of these websites have a focal point, a menu that’s easy to find, and images that are easy on the eyes. They also have aligned their text and photos in a pleasing way and the key information is easy to find.

Good design and aesthetics makes me want to stay on the site and click around a bit. Beautiful photos capture my attention, and a font and branding that are well done are pleasing to the eyes and communicate attention to detail, which could lead a customer to trust the brand.

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