Week 10, Post 2, Catagories Post

The catagories I would use are:

Information to educate: Links to health articles that educate my reader on general nutrition

Recipes: Pictures and instructions for healthy recipes

Personal stories: before and after pictures of people who have successfully accomplished health goals

Lifestyle: photos and posts on fitness, time with family, enjoying the outdoors, showing what you have to gain when you get your health back



The blogs I commented on were:

https://csit155-fa19reckhardt.blogspot.com/2019/10/week-10-blogging-for-business-post-1.html?showComment=1572486541981#c7588799290671388809

https://csit155-fa19-ashleym.blogspot.com/2019/10/week-10.html?showComment=1572486666997#c8863734902986796241

https://csit155-fa19-sadeghr.blogspot.com/2019/10/week-10-blog-post-1-adding-human.html?showComment=1572486790802#c5320395883864993222

Week 10 Post 1

Using personal stories can add a human touch to your blog posts because it allows others to empathize and relate with the person describing their story. In the case of a real estate broker telling the story of a couple who just purchased their first home and how he or she was able to offer outstanding service and guidance, this could strike a cord with someone about to purchase their first home and feeling they need an experienced agent. 

In my business, personal touch is used alot because I want others suffering with health issues to know they're not alone and I want people find a connection with someone else who was dealing with similar issues and saw amazing results and freedom from their health issues using the products and coaching I offer. Alot of what I share on social media is before and after pictures of someone before and after they've been introduced to the great nutrition. Also their story about how they're feeling is a great testimony that can't be seen in a photo.

I'm sure there are times when adding a personal touch is not the best plan, but I'm struggling to think of an example. 

Week 8, Part 2

Here are some businesses that are in the same field of business as mine and what I found out about their use of their social media platforms:

Weight Watchers: Yes, using visual media. They’re on FB, IG,Twitter, Pinterest, YouTube, LinkedIn. They posted on FB & IG today, recipes mostly, getting lots of likes. They also quotes, pictures of desserts and before and afters weight loss pictures. They have over a million followers. Using hashtags such as #quoteoftheday #weightloss 

Arbonne: Yes, using visual media. They’re on FB, IG, Twitter, Pinterest, YouTube, LinkedIn. Posted on FB today, alot of images of their products, not much interaction or likes; IG posted today, several thousand likes. Using hashtags like #veganskincare #vegan #arbonne

The Vitamin Shoppe: Yes they use visual media and are on IG, Twitter, FB, Pinterest, LinkedIn. They have 249K followers, last time they posted was today They don’t have much interaction on FB, about 140 likes and 2 comments on current post at IG, only 1 hashtag, not amazing photos on IG.

Beachbody: FB, IG, twitter. Over a million followers on FB, over 800K on IG, most recent post was today, They get alot of interaction on their posts. They post things like workout routines, weight loss picutres, and pictures of healthy recipes. Their hastags were using their company name and others like “transformation Tuesday.”

Most of them post daily or a couple times per day. The content that gets the most likes seems to be recipes or pictures of food (which is funny for a diet site). They all seem to receive a very small amount of engagement except for Weight Watchers, but that is the largest and oldest company. Some of the things they’re doing that could improve my use of the same platform is post more often and better quality images. It’s interesting to think of posts from a “what would my viewer like to see” rather than “what do I want my viewer to see.”

Week 8, Part 1

Instagram and Facebook are going to work the best for my business. Both are very visual and have the ability to upload pictures as well as video. My business is half visual, half educational/informational, so good quality pictures with captions are going to be what I want to communicate with. My business inspires people with before and after pictures, which show outward appearances, but it’s hard to take a picture of how someone feels from the inside! That’s where the image with some information or educating people on the nutrition aspect of things. There are so many other nutrition businesses on both Facebook and Instagram, so the challenge will be finding my style and being authentic and engaging well with my followers so they are part of the conversation.

Week 7, Post 2: Scheduled FB Posts

I have scheduled a few posts so that every morning, there is new content. I think image quotes are good because they get a message across quickly, images grab peoples’ attention well, and the message is health-related, which is the topic of my page.

The before and after pictures show the results some people have had when they changed their diet and added some high quality nutrition. Pictures of people who have had success can encourage others that it’s possible for them, and they see how healthy the person looks now and they want that for themselves, too.

Week 7, Post 1: 7 Business Pages Liked

As a business, I found it helpful to follow these 7 businesses:

-Muscle & Fitness
-Oceanside Gymnastics
-EOS Fitness, Oceanside
-The Gym, Vista
-Healthy Food Recipes
-Clean Eating Online
-Healthy Holistic Living

I chose to like the fitness pages because people who are interested in working out, building muscle, getting healthy, or losing weight, are my potential customers. What I sell is of interest to anyone who wants better health. This may be a way to join the communities and learn what concerns or pain points people have so I can offer a well-fitted solution. It’s also a great way for me to learn some fitness tips and have things to share with my followers.

The healthy eating pages offer some good tips and recipes that I can share and a community with things in common that I can connect with. Because my products are a supplement to a healthy diet, this is a great way to offer a “fill in the gaps of your diet” with people who understand and a resource to share with those who still need to be educated about healthy eating.