Week 13: Online Advertising Pt 1

The social advertising that businesses use is effective when they use simple font, a large photo and not too much text. When they have lots of text, a small photo, and loud calls to action, or calls to action right up front, it doesn’t seem effective.

The advertising on Facebook, Twitter, and Instagram that draws my attention are the ones with good images, well put together font, not too crowded, and nice color schemes. Also, if they don’t advertise too much. Most of them use images, but it’s minimalistic. The ads that are annoying are the ones with lots of text, too small or too flowery font, or lots of bold, bright fonts. It’s also annoying when you see the same one over and over.

I think the impact of traditional advertising is more on the older generation who aren’t on social media or online alot at all. It depends on the demographic of your potential customer which method would be more effective. So many people are on social media these days that I think over all, that is the most effective way to advertise. Also because you can target specific groups of people and advertise to a group of people more likely to be interested in your product or service, it seems like a better way than just putting an add in print and hoping the right person will see it.

Week 12: Using Other Online Tools

I think LinkedIn groups could be beneficial to the growth of my business. I have heard of people who are self employed who have used LinedIn to promote their online business and have received leads that way. It’s also a great way to stay connected and continue to learn how to do business within my field as well as keep apprised as to what’s new with social media and online business.

I also use a private Facebook group to add prospective customers as a way for them to learn more about the products I’m selling. That seems to be helpful because only people who have shown interest are added to the group and it’s a great resource of health tips, recipes, as well as promoting the products.

Meet Up groups are a great idea. I checked our area and there are meetups for local entrepreneurs as well as groups that meet to discuss health and wellness. It’s a great way to connect with the community, network, and keep up on the latest in our area for my field.

Week 11: Comments

I commented on:

Shade SMLS
Anthony's Blog
American Tee

Week 11: Email Marketing Post 1

I love the idea of capturing potential customers' email addresses so I can send information to people who have voluntarily said they're interested in learning more. I would probably send out a newsletter about once per month. 

The type of information I would include in a enewsletter would be: health news, recipes for simple healthy meals, articles on the importance of healthy choices and how it affects our metal and emotional health, as well as highlighting products I promote that can help people make sure they're getting the nutrition they need, and also some fitness tips for families.