Kennedy Brothers Window Washing
Facebook, Google+
Facebook said this page was not found, Google+ is no more. They have a nice website, but looks like they are not utilizing social media at this time. It is a local business and it looks like they advertise through word of mouth, Yelp, Thumb Tack, and NextDoor.
Succulent Cafe, Carlsbad
No website, but searches bring them up being talked about on community pages
Instagram, Facebook
Facebook last post unknown, but people tag them in photos frequently. Instagram last post was July 15.
Looks like they don’t keep up on social media, but they would do well to use Instagram more, since they have a beautiful place! It would also be good for them to have a website or blog.
Salon Amour
No links to their social media on website, but a search found them on Facebook, Instagram, Twitter, and LinkedIn
Facebook last post was June 22, 2019; Instagram August 21, 2019; Twitter June 9, 2014
LinkedIn didn’t have much info and their company website link didn’t work
They would do well to use Instagram and/or Facebook more often with before and after pictures. As it is, they are not very active on social media, but seem to use Yelp and Groupon to advertise.
Fahrenheit 451 Bookstore
No website found
Not on Facebook, Twitter, or LinkedIn. They are on Instagram with the most recent post being November 2018.
It seems to follow, being a used bookstore, that they wouldn’t be online much. However, we need to keep used bookstores alive and one way they could make known that they are there, is by posting on Instagram. It’s a great place for cool pictures. It would also be really good for them to have a website or blog for their business.
Nektar Juice Bar
Facebook, yesterday at 10am; Instagram 3 days ago; Twitter Sept 2, 2019; LinkedIn 3wks ago.
I think they are using the social media platforms that will serve their customers best and doing it well.
Analysis
I chose to compare smaller or more local businesses (excepting Nektar) to see how they use social media. I found that they really don’t use it much at all and was surprised to see that. I assume they don’t have the funds to hire a social media marketer and that they succeed more by word of mouth recommendations. No surprise, but Nektar was the one that used more platforms and most consistently compared to the other businesses I chose to look at. I do think that using Facebook or Instagram can be a huge benefit and it really doesn’t take too long to post a picture or deal of the day and could really boost their business, ensuring they stay open and profitable longer.
LinkedIn and Twitter were the least used, Instagram most commonly used. I think Instagram makes most sense because photos are eye catching and memorable and for the one posting, it’s easy because you don’t have to come up with written content.
Several of the businesses didn’t even have a website, which I think is the most basic thing a business should have just so they’re searchable and can explain who they are and what they offer. Then social media can be used to promote and market.
Comments
--I commented on Christina Brady’s, Stephanie DeSouza’s, and Allison Vincent’s posts.--
No comments:
Post a Comment