Week 8, Part 2

Here are some businesses that are in the same field of business as mine and what I found out about their use of their social media platforms:

Weight Watchers: Yes, using visual media. They’re on FB, IG,Twitter, Pinterest, YouTube, LinkedIn. They posted on FB & IG today, recipes mostly, getting lots of likes. They also quotes, pictures of desserts and before and afters weight loss pictures. They have over a million followers. Using hashtags such as #quoteoftheday #weightloss 

Arbonne: Yes, using visual media. They’re on FB, IG, Twitter, Pinterest, YouTube, LinkedIn. Posted on FB today, alot of images of their products, not much interaction or likes; IG posted today, several thousand likes. Using hashtags like #veganskincare #vegan #arbonne

The Vitamin Shoppe: Yes they use visual media and are on IG, Twitter, FB, Pinterest, LinkedIn. They have 249K followers, last time they posted was today They don’t have much interaction on FB, about 140 likes and 2 comments on current post at IG, only 1 hashtag, not amazing photos on IG.

Beachbody: FB, IG, twitter. Over a million followers on FB, over 800K on IG, most recent post was today, They get alot of interaction on their posts. They post things like workout routines, weight loss picutres, and pictures of healthy recipes. Their hastags were using their company name and others like “transformation Tuesday.”

Most of them post daily or a couple times per day. The content that gets the most likes seems to be recipes or pictures of food (which is funny for a diet site). They all seem to receive a very small amount of engagement except for Weight Watchers, but that is the largest and oldest company. Some of the things they’re doing that could improve my use of the same platform is post more often and better quality images. It’s interesting to think of posts from a “what would my viewer like to see” rather than “what do I want my viewer to see.”