Week 15: Post 2 Facebook Analytics

I only have 20 likes on my page so far, so there’s not enough data to see some of the data. What is there to see is pretty interesting and helpful, though. I can see at a glance which post, what time it was posted, and what the reach and engagement was. Based on that, the earlier in the morning I post, the more chance it will have better reach and better engagement.

Looking at your data, it’s amazing to see how much more reach you can get with paid or sponsored posts compared to organic. I also like how it shows total likes and followers as well as net so you can see how many have unsubscribed or unfollowed your page. The analytics is really helpful for assessing what does well and what needs to be tweaked and is very helpful for a business promoting on Facebook, especially if you’re paying for ads there!