Week 17: Wrapping It Up

I have really enjoyed this class and did learn alot of what I was hoping I’d learn for my business, as well as just knowing marketing and social media better. I also enjoyed the book that was assigned and learned alot of good tips from that as well.

My use of social media has expanded over the semester. I previously used only my personal facebook page to promote and now I have a business Facebook page, Instagram page, and Twitter profile. I post pretty consistently on my Facebook and Instagram business pages, more than my Twitter. And I even got a couple new page likes this week!

I have a new audience for my business than I did before because I never advertised on Instagram before, so that opened up a different age group who seem to be more on Instagram than Facebook. Also, the Facebook page has an ability to reach different people than my personal page does, and I can advertise just by commenting from that account because my logo and business name are represented now!

My viewpoint of social media has changed for sure, as I now see it more from a perspective of “contribute to the conversation and provide value” than a strictly advertising standpoint. I think the book had some great examples of that and how to accomplish that goal. I have more tools now to be able to develop a business than I did before, as well, thanks to this class and the exercises we had to do.

I will be re-reading parts of the book and getting more ideas by going over my notes from this class in order to make sure I take advantage of all the things I learned that I have perhaps not put into practice yet. I really look forward to trying Facebook lives or short videos for Instagram for my business, as well as continuing to follow my competitors to see how they are doing things and get ideas from others. I would also like to learn what hashtags are best to use and how many, when to change them up, etc. I’ve heard that if you use the same ones over and over, your post won’t show up in the algorithms anymore. It’s so fluid, that it’s definitely something to keep updated on!

Thank you for the time you put into this class and the exercises you had us do. I’m really happy that I was made to start business pages on social media and had some training through the process. It definitely gave me confidence as I did something new!

Week 16, Post 2: Comments to Classmates Posts

https://csit155-fa19-stephanied.blogspot.com/2019/12/week-15-part-2.html?showComment=1575918196001#c1257046846737095844



https://csit155-fa19-ashleym.blogspot.com/2019/12/week-16-part-1.html?showComment=1575918727402#c1487950619981348233





https://katchinupwithkatesaxecsit155fa19cf.blogspot.com/2019/12/week-16-planning-your-future-strategy.html?showComment=1575919149238#c5915930018705708467

Week 16, Post 1: Planning Future Strategy

Thinking about all the social media platforms we’ve worked on this semester, I’d say I’ve enjoyed Facebook and Instagram the most. I think these also integrate best with the type of business I have.

The tools I think I’ll implement most is the Facebook business page with data analytics as well as the post scheduling. Also, I’ll take the advice offered in the book and make sure I’m offering value and contributing better to the conversation on social media. I think these tools will help me to be consistent and personable online and will allow more engagement.

For my business, perhaps a few hours per week creating content and scheduling posts, and then about 30 minutes per day responding and interacting on social media or gathering info for future posts.

I’ve heard that the posts we make should be ⅓ personal, ⅓ educational or a link to info outside of my particular business, and ⅓ directly advertising, for a total of 3 posts per day. With that in mind, I’d post morning before 8am, mid afternoon, and around 7pm each day. I’d use motivational quotes, personal pictures, before and after pictures with encouraging stories of people who have successfully used my program, and links to helpful information or newsworthy articles that are consistent with my business.

I think that will help because consistency is so important and adding value and being authentic is what gets people to come back and like, share, or interact with the posts.

Week 15: Post 2 Facebook Analytics

I only have 20 likes on my page so far, so there’s not enough data to see some of the data. What is there to see is pretty interesting and helpful, though. I can see at a glance which post, what time it was posted, and what the reach and engagement was. Based on that, the earlier in the morning I post, the more chance it will have better reach and better engagement.

Looking at your data, it’s amazing to see how much more reach you can get with paid or sponsored posts compared to organic. I also like how it shows total likes and followers as well as net so you can see how many have unsubscribed or unfollowed your page. The analytics is really helpful for assessing what does well and what needs to be tweaked and is very helpful for a business promoting on Facebook, especially if you’re paying for ads there!

Week 15, Post 1: Google Analytics

Google Analytics really helps when you have a business website or blog. It can allow you to have a deeper understanding of your customers and what interests them and encourages them to take the step to purchase from or visit your business. It can also give you detailed reports and the results of various ads so you can see which ones worked best and help you tailor your advertising better.

The features I would use most would be reports because you can see where your users came from and what they did after they arrived at your site. This would help me make changes to where I put buttons to learn more, or buy now. I would also check consistently the time of day my users visited because that would help me to know when is the best time to make a new post.

Week 13, Post 2 Online Advertising/Analysis of the Marketplace

Some ways I can design and use ads for social media for my business are making sure I’m using a good photo to test ratio, use some video since that seems to be viewed more often, and choose my font and timing well.


One thing I thought was interesting and stuck with me is to have a theme or color scheme or music theme in mind so all of your ads, no matter how different they are from one another, have the same look or sound to them so people know it’s the same business putting them out.


I think using the Facebook ads that cost very little but go out daily and get the most amount of views would probably be what works best for my budget and business size right now. At some point, I’d like to get some ads on Instagram, too. I think there are some people who are on Instagram that aren’t on Facebook, so I’d want to cover both. So far I don’t care much for Twitter, or maybe I just haven’t given it a fair try.