My use of social media has expanded over the semester. I previously used only my personal facebook page to promote and now I have a business Facebook page, Instagram page, and Twitter profile. I post pretty consistently on my Facebook and Instagram business pages, more than my Twitter. And I even got a couple new page likes this week!
I have a new audience for my business than I did before because I never advertised on Instagram before, so that opened up a different age group who seem to be more on Instagram than Facebook. Also, the Facebook page has an ability to reach different people than my personal page does, and I can advertise just by commenting from that account because my logo and business name are represented now!
My viewpoint of social media has changed for sure, as I now see it more from a perspective of “contribute to the conversation and provide value” than a strictly advertising standpoint. I think the book had some great examples of that and how to accomplish that goal. I have more tools now to be able to develop a business than I did before, as well, thanks to this class and the exercises we had to do.
I will be re-reading parts of the book and getting more ideas by going over my notes from this class in order to make sure I take advantage of all the things I learned that I have perhaps not put into practice yet. I really look forward to trying Facebook lives or short videos for Instagram for my business, as well as continuing to follow my competitors to see how they are doing things and get ideas from others. I would also like to learn what hashtags are best to use and how many, when to change them up, etc. I’ve heard that if you use the same ones over and over, your post won’t show up in the algorithms anymore. It’s so fluid, that it’s definitely something to keep updated on!
Thank you for the time you put into this class and the exercises you had us do. I’m really happy that I was made to start business pages on social media and had some training through the process. It definitely gave me confidence as I did something new!
